Kinetic typography refers to the art and technique of expression with animated text. Similar to the study of traditional typography of designing static typographic forms, kinetic typography focuses on understanding the effect time has on the expression of text.
Kinetic typography can be done in a range of different ways. Firstly it can be animated by modification of the typography itself by morphing it into other objects letters and words. This can result in a combination of type and symbols can be very effective to portray the words being spoken. This can be seen in here http://vimeo.com/56917056 Albert Oriol famo “Be water my friend”.
Second technique is to add and remove the type/words in various different manners eg. sliding off screen, fading it out or flashing it in & out. This type of kinetic typography is more generally used because it is a simpler technique and can bee seen in this clip. http://vimeo.com/15412319 by Matthew Rogers called “Stephen Fry Kinetic Typography – Language”.
The key to all Kinetic typographys main goal is to portrays the emotion of the voice and without seeing the person. This allows the viewer to listen to the words and voice more portraying the message in a more emotive way.
 Lee, J. 2014. Kinetic Typography. [online] Available at: http://johnnylee.net/kt/ [Accessed: 5 Mar 2014].